We (consumers) are seeing 'green' alternatives for various products and services at an ever-increasing rate. Thanks to responsible research, society is becoming well aware of the long (and short) term effects of toxic chemicals in our environment. We're understanding the consequences of pollution, dependence, inefficiency, waste, and making the choice to support sustainable businesses. Luckily, many people are becoming informed and, as a result, prices can be competitive (or even low cost!) sealing the deal for the cost-conscious buyer, and putting more money in the hands of responsible businesses.
Accountability plays a huge part. There should be complete transparency concerning an organization's production materials and waste disposal methods. Pressure should be put on all industry to exercise 'atom economy' whenever possible. Waste should be reduced at all levels, from the atom on up. We should reward efficiency and environmental and health considerations, and not tolerate inefficiency and ignorance.
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